Mythri Movie Makers are leaving no stone unturned to create maximum buzz around Rangasthalam.
According to the reports, the movie’s theatrical rights were sold out to Rs.12.10 crores in Ceded area. Barring Baahuabli 2 this is considered to be the highest pre biz in this area. Earlier, Power Star Pawan Kalyan’s Agnyathavasi sold out for Rs.11.70 crores.
Also, the film has registered record pre release business numbers in Nizam, Godavari districts and other areas.
Promotions of the film have been impressive as it is setting right expectations on the film. However, despite their best efforts, the film is not creating much buzz across the trade circles.
Owing to Sukumar’s track record and his weakness over making movies that appeal to the masses, buyers from Andhra and Ceded are not coming up with attractive offers.
Producers are looking to sell Andhra rights in Rs. 34 crore ratio, but the bids till now are ranging below Rs. 25 crore. The film is not able to grab the attention of Ceded buyers too.
A private party came forward to grab Nizam rights for a fancy price, but they had reportedly stepped back after recent box office disasters.
Every song of Rangasthalam that is released till now has a very good mass appeal, which is pulling the buyers to come up with huge offers.
East Godavari distribution rights of Rangasthalam were fetched for a whopping Rs. 6.03 crore. This is higher than Chiranjeevi’s Khaidi No 150 and Pawan’s Katamarayudu. It is lower than Agnyathavasi but a superb deal taking Sukumar’s previous films into consideration.
Rangasthalam is set in Rajahmundry and also shot there. So V3 Entertainments came forward with a lucrative offer as they predict that the movie will do well in their district.
West Godavari distributor also is willing to pay Rs. 6 crore. Rangasthalam suddenly turned red hot in the trade as it nears the release day, i.e. March 30.
Rangasthalam is looking like an offbeat film from its look and promos. Hero playing a deaf and heroine looking de-glam is restricting buyers to come up with lucrative offers.
Sukumar’s previous film Nannaku Prematho was a failure in local market and 1 Nenokkadine was an outright disaster. That is the reason why buyers are not keen on betting big on the film.
But the budget of the film has overshot and the producers can’t risk selling it for fewer prices. Therefore they are planning to release it through Geetha, UV and Dil Raju if the buyers are not within their expected range.
Rangasthalam Area Wise Pre Release Business Details :
NIZAM Area-18.00 crores
CEDED Area- 12.10 crores
NELLORE Area 3.00 crores
KRISHNA Area 4.80 crores
GUNTUR Area 6.60 crores
VIZAG Area 9.00 crores
EAST GODAVARI Area 6.00 crores
WEST GODAVARI Area 4.20 crores
AP & TS PRE BIZ 63.70
KARNATAKA Area 7.60 crores
REST OF INDIA 1.40 crores
OVERSEAS Market 9.00 crores
World Wide Pre Release Business – 81.70 crores
So to Aquire HIT STATUS Rangasthalam sHOULD COLLECT 83 CRORES